Some may be surprised to learn that the tire and rubber company, Goodyear (GT), is entering the luxury watch market. It was recently announced that Goodyear has entered into a new motorsport agreement that includes manufacturing a new luxury watch collection with French watch company B.R.M Chronographes.
This new agreement is in conjunction with the company’s partnership with the Algarve Pro Racing team, champions of the European Le Mans Series races. Two designs of the watches will be created, with both seeking to emulate the racing team’s car design. Both the Goodyear logo and a tire will be featured on the watches, as well as stainless steel casing and glass backing that allows viewers to peer inside the watch itself.
The global director of licensed products for Goodyear, Christian Jurado, expressed excitement for the new venture into the luxury watch market, stating, “We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces.”
The partnership with Goodyear and B.R.M Chronographes can be viewed as making sense given the watchmaking company’s founding history. B.R.M watch designs are traditionally inspired by various sports, including racing. The watch company’s founding in 2003 was primarily driven by founder Bernard Richard’s love of sports and precision mechanics.
The Goodyear watches will be manufactured in France, with the new luxury line set to launch in September of this year. Purchases of the watch will be made available both online and with select retailers.
At the time of this article’s writing, Goodyear stock was down by -0.59% to $10.07. Investors will most likely continue to assess Goodyear stock closer to and following the watch line’s launch.
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