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Microsoft Positions Itself to Take On PlayStation

Microsoft’s (MSFT) Xbox and Sony’s (SNE) PlayStation are old competitors in the video game space. But with new console releases coming up later this year, Microsoft is gearing up to set itself apart through various strategies to better support players and give them what they want.

Microsoft’s Xbox Series X console is expected to release later this year for the holiday season. While there has not yet been a price point released on the console, it has been indicated that they plan to directly compete with Sony and price the console to satisfy Xbox fans’ expectations. In prior years, fans have been disappointed with Xbox consoles being priced at about $100 higher than Playstation.

Microsoft will seek to accommodate players on the Xbox One and the new Series X console by providing new games to both consoles. Xbox Games Studios games will also be provided through the Xbox Game Pass membership feature available to players.

With Microsoft’s already significant impact in the cloud space, it’s expected that the company will continue to curry favor with gamers through its continued and expanded capability to lower the hardware cost of its systems by maximizing its cloud services.

In other Microsoft news, the company is still in talks with Chinese-owned video-sharing app TikTok to purchase the company. TikTok was recently banned for use in the U.S. by the Trump administration citing national security concerns.

At the time of this article’s writing, Microsoft stock was down 2.29% to $207.62. Sony stock was also down by 0.11% to $79.94%.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Trader Buzz). I have no business relationship with any company whose stock is mentioned in this article.

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